Let me start by saying, This is NOT a rant. I am not aiming this at any one person in particular.
However...I have heard several people mention "Craft", so much so, that I cringe everytime I hear the word. I came across this blurb by an author and felt she said it perfectly.
“please STOP reading the craft books if you haven’t yet written a complete book yet. I cannot stress this enough – if you’re reading a book on craft and you haven’t yet written a book that you can plug your own experiences into, you’re not going to understand that craft book on the level you need to. Just write the book – the whole book – write it in order, out of order, in any genre or POV you need to but get it down. Don’t get so caught up in the things you think you need to do for pre-writing that you don’t get the actual writing done. Save the energy you expend doing index cards and things of that sort for the writing. Trust me, the craft books will make so much more sense after the writing is accomplished.”